Duration: 45 days
Online Fee: 20,000
Classroom Fee: 5,000
- What is Digital Marketing?
- Advantages of Digital Marketing
- What is Search Engine, How it works?
- How to Create & Design Website?
- What is domain & Exact Mach domain?
- What are Hosting/ Server? How to Setup Completely?
- Free Blog setup & How to make it Dynamic?
- What is Google algorithm update?
- What is Google panda update?
- What is Google penguin update?
- What is Google hummingbird update?
- What is Fred update?
- What are black hat & white hat & greyhat technique?
- How to keep website safe from Google penalties?
- How to analyze website & audit?
- How to do competitors research?
- How to find suitable niche of your interest?
- How to do keyword research?
- What are the tools to find trending topic in the market?
- What is page rank? What is site authority, page authority?
1. SEO (search Engine optimization)On page Optimization:
- Title, description, keywords selection
- Category selection
- Theme/ template selection
- Word press installation
- Plug-in selection & how to use process
- Submit to Google webmaster tool process
- Submit to Google analytics tool process
- Sitemap creation
- Posts, pages, tags management
- Sidebar optimization
- Social sharing settings
- Keyword selection using various keyword tools
- Outbound & inbound links
- Content Creation
- Content Optimization
- Side headings and Image setup
- Video Embedding process
- Menu bar placement
- Language settings
- Website header & Footer optimization.
- Website Logo settings.
- Sidebar & navigation settings
- Robots.txt & its usage
- Malware find & removal process
- How to make website mobile friendly?
- How to make website load faster?
- RSS feed generation & subscribe form creation
Off page Optimization:
- Directory submission
- Submit site to various search engines process
- Social bookmarking
- Blog commenting/link building
- Context link strategy
- Guest posting
- Article submission
- Classified postings
- Forum submission
- Profile creation
2. SEM (Search Engine Marketing)
- What is SEM?
- Advantages of SEM
- What is Adwords Platform & How to register for an account?
- What are paid ads?
- What is CPC, CPM, CPA & Where to Use it?
- Campaign creation
- Ad Group Settings
- How to Create Actual Advertisement (Ad) & run?
- Bidding Strategies
- How to get 2000 Rs coupons from Adwords?
- Daily & Monthly budget management
- How to use keyword planner to collect suitable keywords?
- Ad preview benefits
- Ad extensions & benefits
- Call to action
- Multiple campaigns & management
- How to pass & run ads?
- How to optimize ads?
- Display planner
- Adwords account types
- Keywords to promote
- Performance reports
Adwords Ad Types:
- Search Ads
- Display Ads
- Video Ads
- Mobile Ads
- Shopping Ads
SMO/ SMM (Social Media Optimization/ Marketing)
- How to Create Profiles, Pages in FB, Twitter, and Linked in etc?
- Techniques involved in managing social accounts
- How to run ads through Ads Manager in face book?
- How to make payments to face book to run ads?
- How to target specific targeted people?
- Advantages of SMO/SMM
- How to Boost Social Pages & Get more likes or Shares?
- How to update & Reach More people through SEO/SEM?
4. Email Marketing
- What is email marketing?
- Advantages of Email Marketing
- How to setup Email Campaign?
- Premium tools to manage Email campaigns
- Broadcast messages
- Personalized emails, timely messages
- Auto responders’ techniques
- Mail chimp, Aweber tools
5. Mobile Marketing
- What is Mobile Marketing?
- How to promote through mobiles?
6. Affiliate Marketing
- What is Affiliate marketing?
- Advantages of approaching Affiliate marketing
- How to design & setup website for Affiliate marketing?
- What is & how to manage ecommerce websites?
- Vendor Selection
- Best Product selection
- How to generate content for Product & get ready for promotion?
- How to reach targeted customers?
- Product affiliate link generation
- How to register affiliate accounts with top ecommerce players?
- How to manage your dashboard in affiliate sites?
- How to track & verify your daily earnings?
- How to get credited your affiliate earnings without any issues
7. Google My Business Listing
- What is Google my business?
- Advantages of listing your business in Google
- How to apply for my business?
- How to verify your ownership through Land Phone or Postal card?
- How to setup best listing?
1. Google Adsense network basics & Complete tips
2. How to apply for Adsense & get approval for sure?
3. What are responsive ads & its advantages?
4. How to monetize website & YouTube using Adsense?
5. YouTube channel creation & Monetization Process
8. Earning Strategies:
- Start Digital marketing Agency to provide Multiple DM services
- Plan for startup company & become entrepreneur
- Create a website & earn through ads
- Become SEM expert & provide services
- Become a content developer/ writer
- Register & earn as freelancer
- Become content marketing vendor & sell content in bulk
- Become SEO expert & boost client websites
- Apply for Digital marketing Specialist Openings in the Market
- Add Digital marketing skills in your job profile
9. Important Topics, Tips & Tricks
- We help each individual to run a website from scratch
- We provide premium domain & hosting access for live experience
- We provide live projects to practice all DM modules
- We Guide you how to register & become freelancer
- Job assistance & guidance
- We will help you to get Google Adwords certification
- We refer interested students to the content marketing agencies for content writer position.
- We consider talented students to work on our own multiple projects as SEO executive based
on our requirement.
10. Certification Training:
- We guide you to get Google Adwords Certified Partner Program.
11. Genuine Make Money Online & work from Home Techniques:
- How to earn ~ Rs.10,000/- to 1,00,000/- from website?
- How to earn ~ Rs.10,000/- to 1,00,000/- as a Content Developer?
- How to earn ~ Rs.10,000/- to 1,00,000/- from YouTube?
- How to earn ~ Rs.10,000/- to 1,00,000/- as a SEO Expert?
- How to earn ~ Rs.10,000/- to 1,00,000/- as a SEM/Facebook Expert?
- How to earn ~ Rs.10,000/- to 1,00,000/- from Affiliate Marketing?
- How to earn unlimited income as freelancer based on your skills & interest.
12. Provide Live Projects to sharpen your skills in Real-time.13. Digital Marketing Job Assistance.14. Question & Answers for Interviews.