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Digital Marketing

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Upcoming Batch Schedule for Online Training

Tecnosoft provides flexible timings to all our students. Here are the Online Training Schedule in our branches. If this schedule doesn’t match please let us know. We will try to arrange appropriate timings based on your flexible timings.

  • 27-04-2020 Monday (Monday - Friday)Weekdays Regular 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per SessionCourse Fees
  • 30-04-2020 Thursday (Monday - Friday)Weekdays Regular 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per SessionCourse Fees
  • 25-04-2020Saturday (Saturday - Sunday)Weekend Regular11:00 AM (IST) (Class 3Hrs) / Per SessionCourse Fees
  • 25-04-2020Saturday (Saturday - Sunday)Weekend Fast-track 10:00 AM (IST)(Class 6Hrs - 7Hrs) / Per SessionCourse Fees
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Course Curriculam

SEO (search Engine optimization)On page Optimization

  • What is Digital Marketing?
  • Advantages of Digital Marketing
  • What is Search Engine, How it works?
  • How to Create & Design Website?
  • What is domain & Exact Mach domain?
  • What are Hosting/ Server? How to Setup Completely?
  • Free Blog setup & How to make it Dynamic?
  • What is Google algorithm update?
  • What is Google panda update?
  • What is Google penguin update?
  • What is Google hummingbird update?
  • What is Fred update?
  • What are black hat & white hat & greyhat technique?
  • How to keep website safe from Google penalties?
  • How to analyze website & audit?
  • How to do competitors research?
  • How to find suitable niche of your interest?
  • How to do keyword research?
  • What are the tools to find trending topic in the market?
  • What is page rank? What is site authority, page authority?

Off page Optimization

  • Title, description, keywords selection
  • Category selection
  • Theme/ template selection
  • Word press installation
  • Plug-in selection & how to use process
  • Submit to Google webmaster tool process
  • Submit to Google analytics tool process
  • Sitemap creation
  • Posts, pages, tags management
  • Sidebar optimization
  • Social sharing settings
  • Keyword selection using various keyword tools
  • Outbound & inbound links
  • Content Creation
  • Content Optimization
  • Side headings and Image setup
  • Video Embedding process
  • Menu bar placement
  • Language settings
  • Website header & Footer optimization.
  • Website Logo settings.
  • Sidebar & navigation settings
  • Robots.txt & its usage
  • Malware find & removal process
  • How to make website mobile friendly?
  • How to make website load faster?
  • RSS feed generation & subscribe form creation

SEM (Search Engine Marketing)

  • What is SEM?
  • Advantages of SEM
  • What is Adwords Platform & How to register for an account?
  • What are paid ads?
  • What is CPC, CPM, CPA & Where to Use it?
  • Campaign creation
  • Ad Group Settings
  • How to Create Actual Advertisement (Ad) & run?
  • Bidding Strategies
  • How to get 2000 Rs coupons from Adwords?
  • Daily & Monthly budget management
  • How to use keyword planner to collect suitable keywords?
  • Ad preview benefits
  • Ad extensions & benefits
  • Call to action
  • Multiple campaigns & management
  • How to pass & run ads?
  • How to optimize ads?
  • Display planner
  • Adwords account types
  • Keywords to promote
  • Performance reports

SMO/ SMM (Social Media Optimization/ Marketing)

  • How to Create Profiles, Pages in FB, Twitter, and Linked in etc?
  • Techniques involved in managing social accounts
  • How to run ads through Ads Manager in face book?
  • How to make payments to face book to run ads?
  • How to target specific targeted people?
  • Advantages of SMO/SMM
  • How to Boost Social Pages & Get more likes or Shares?
  • How to update & Reach More people through SEO/SEM?

Email Marketing

  • What is email marketing?
  • Advantages of Email Marketing
  • How to setup Email Campaign?
  • Premium tools to manage Email campaigns
  • Broadcast messages
  • Personalized emails, timely messages
  • Auto responders’ techniques
  • Mail chimp, Aweber tools

Mobile Marketing

  • What is Mobile Marketing?
  • How to promote through mobiles?

Affiliate Marketing

  • What is Affiliate marketing?
  • Advantages of approaching Affiliate marketing
  • How to design & setup website for Affiliate marketing?
  • What is & how to manage ecommerce websites?
  • Vendor Selection
  • Best Product selection
  • How to generate content for Product & get ready for promotion?
  • How to reach targeted customers?
  • Product affiliate link generation
  • How to register affiliate accounts with top ecommerce players?
  • How to manage your dashboard in affiliate sites?
  • How to track & verify your daily earnings?
  • How to get credited your affiliate earnings without any issues

Google My Business Listing

  • What is Google my business?
  • Advantages of listing your business in Google
  • How to apply for my business?
  • How to verify your ownership through Land Phone or Postal card?
  • How to setup best listing?

Earning Strategies

  • Start Digital marketing Agency to provide Multiple DM services
  • Plan for startup company & become entrepreneur
  • Create a website & earn through ads
  • Become SEM expert & provide services
  • Become a content developer/ writer
  • Register & earn as freelancer
  • Become content marketing vendor & sell content in bulk
  • Become SEO expert & boost client websites
  • Apply for Digital marketing Specialist Openings in the Market
  • Add Digital marketing skills in your job profile

Important Topics, Tips & Tricks

  • We help each individual to run a website from scratch
  • We provide premium domain & hosting access for live experience
  • We provide live projects to practice all DM modules
  • We Guide you how to register & become freelancer
  • Job assistance & guidance
  • We will help you to get Google Adwords certification
  • We refer interested students to the content marketing agencies for content writer position.
  • We consider talented students to work on our own multiple projects as SEO executive based
    on our requirement.

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